Where to find hot topics and keywords for adsense ?
Written by General Seo on Nov 30th, 2010 | Filed under: Adsense
My idea is to create a website and to write articles on HR & skills & personal development.
Also, i want to run adsense on it.
Do you think it is a viable idea (i consider viable something like 15$ per article) and where can i find a good tool for generating good keywords. Although the trial version of wordtracker gives some insights, it looks like words with high KEI are very ‘niche’ oriented. Any other tools and techniques that help to spot a trend will be appreciated.
Chasing high paying keywords with Adsense is not a surefire way to earn 4 digits or more from the program.
You may chose a keyword that pays $100+ per click in Adwords such as mesothelioma – but if you find your site being SMARTPRICED, you can find that the click price this keyword brings to your site is mere pennies, nowhere near the expected "high price" of the keyword. No one knows how smartpricing actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
A better approach is to find keywords that:
- Attracts people to spend money such as mortgage, investing, business opportunity, etc.
- Develop content where the ads perfectly complement the content of your site — e.g. your content provides information on how to get mortgage while the ads show mortgage lenders and providers
- Diversify the keywords of your site – multi topic sites are more immune to the ups and swings of bidding for a particular keyword.
You need to constantly think how your content can beat Adsense’s smartpricing.