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SPAM – The email kind – i send out a newsletter – need help?

Written by General Seo on Apr 30th, 2011 | Filed under: Email Marketing

I have a legit web marketing site. All my email contacts / newletters seem to be caught by SPAM filters. What do I need to include or adjust so that my legit e-mail is not labeled SPAM.


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One Response to “SPAM – The email kind – i send out a newsletter – need help?”

  1. David Said:

    I manage an email environment for over 40,000 users, I can tell you that SPAM management is more of an art than science.

    Most SPAM products look for the following:

    IP of the host sending the mail (the biggest problem for shared hosting). The best way is for you to get a dedicated IP for outbound email.

    Next the look for key words, and HTML markings.

    There is no best way to keep your email from being blocked, as every company does things in a different way

    Here is a report from SPAM Assassin:
    Content analysis details: (26.7 points, 5.0 required)

    pts rule name description
    —- ———————- ————————————————–
    0.0 HTML_MESSAGE BODY: HTML included in message
    3.5 BAYES_99 BODY: Bayesian spam probability is 99 to 100%
    [score: 1.0000]
    0.0 MIME_HTML_ONLY BODY: Message only has text/html MIME parts
    2.0 RCVD_IN_SORBS_DUL RBL: SORBS: sent directly from dynamic IP address
    [60.182.135.237 listed in dnsbl.sorbs.net]
    1.9 RCVD_IN_NJABL_DUL RBL: NJABL: dialup sender did non-local SMTP
    [60.182.135.237 listed in combined.njabl.org]
    1.6 URIBL_SBL Contains an URL listed in the SBL blocklist
    [URIs: acornfish.com]
    3.8 URIBL_AB_SURBL Contains an URL listed in the AB SURBL blocklist
    [URIs: acornfish.com]
    4.1 URIBL_JP_SURBL Contains an URL listed in the JP SURBL blocklist
    [URIs: acornfish.com]
    2.1 URIBL_WS_SURBL Contains an URL listed in the WS SURBL blocklist
    [URIs: acornfish.com]
    3.0 URIBL_OB_SURBL Contains an URL listed in the OB SURBL blocklist
    [URIs: acornfish.com]
    4.5 URIBL_SC_SURBL Contains an URL listed in the SC SURBL blocklist
    [URIs: acornfish.com]

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