does email marketing really work?
Written by General Seo on Jun 29th, 2010 | Filed under: Email Marketing
I’m exploring options for marketing my web site, and I’m wondering if the ‘Opt-in Bulk emails’ work.
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4 Responses to “does email marketing really work?”
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I work for a digital marketing agency – we expect to see an average open rate of between 8-12%.
i’d suggest SEO
i did SEO for my website http://www.webcam-list.com 6 years ago and it still has 3k visitors daily
Yes, email marketing works.
The problem with "opt-in bulk" email is that virtually all of the emails will end up in the SPAM folder and won’t get opened or read. To be successful in email marketing disregard most of what you are reading. It doesn’t work.
You have to create a subject line that will get the email opened. Look at the email subject lines that you receive and write down why you would or would not open the email. This will give you a good start on the subject. Never use the last name of the person you are emailing. The the 1st name often, like you are talking to a friend. The email body should follow that same style. Don’t use the typical sales pitch in the body as that is SPAM also.
There are many excellent resources available on email marketing. To pick a mentor, read their material and check their online reputation. I would suggest looking at four or five people before deciding who you want to study.
Yes email marketing works to a point though. Over spamming will kill it.